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	<title>BlogMouth &#187; searchstoires</title>
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		<title>Google&#8217;s Super Bowl XLIV Commercial</title>
		<link>http://blogzenze.com/blogmouth/2010/02/08/googles-super-bowl-xliv-commercial/</link>
		<comments>http://blogzenze.com/blogmouth/2010/02/08/googles-super-bowl-xliv-commercial/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 23:49:27 +0000</pubDate>
		<dc:creator>BlahBlog</dc:creator>
				<category><![CDATA[BlogMouth]]></category>
		<category><![CDATA[colts]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[saints]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[searchstoires]]></category>
		<category><![CDATA[super bowl]]></category>
		<category><![CDATA[xliv]]></category>

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		<description><![CDATA[Google ran an ad on Super Bowl XLIV for their search engine. The ad told a romantic story with a series of search queries but it was not as iconic as Apple&#8217;s 1984 Super Bowl ad but to privacy advocates it reminds them of Big Brother. Google ran an advertisement during Super Bowl XLIV between [...]]]></description>
			<content:encoded><![CDATA[<p>Google ran an ad on <b>Super Bowl XLIV</b> for their search engine.  The ad told a romantic story with a series of search queries but it was not as iconic as Apple&#8217;s 1984 Super Bowl ad but to privacy advocates it reminds them of Big Brother.</p>
<p>Google ran an advertisement during Super Bowl XLIV between the New Orleans Saints and the Indianapolis Colts.  Google ran the Search Stories: Parisian Love on national television during the Super Bowl broadcast.  The video received over a millions views on YouTube as of this writing.  The ad is part of Google&#8217;s Search Stories campaign.  You can view other views of the Search Stories campaign on the Google&#8217;s searchstories user account on YouTube.</p>
<p>The Parisian Love ad starts off with Google&#8217;s iconic search box.  Over a series of search queries entered into the search box, the ad pieces together the love story between an American student studying abroad in France with a local Parisian girl.  The queries speak volumes of this intimate courtship, but fails to bring up the privacy concerns voiced by privacy advocates.</p>
<p>The first query in the ad reads &#8220;study abroad paris france.&#8221;  The following query reveals that the student is new to the City of Lights, the query reads &#8220;cafe near the louve&#8221; and this demonstrates how Google search corrects the spelling of the Louvre.  The ad also demonstrates Google&#8217;s translation feature where you type a expression in a foreign language and have Google translate it into another.  Another query, &#8220;chocolate shops paris france,&#8221; demonstrates Google&#8217;s local feature which lists business names, addresses, and phone numbers that match your search query.  Another great Google feature in the Super Bowl ad is how if you enter a flight number Google will return the flight status on the search page.  The last search query in the ad is &#8220;How to assemble a crib.&#8221;</p>
<p>The Google Super Bowl ad has inspired a series of parody ads, such as one titled Is Tiger Feeling Lucky Today? which plays makes fun of Tiger Wood&#8217;s infidelities.  It is important to note that Google does store search queries and can easily piece together the search stories of your life, whether you are searching for a new job or long lost friend.</p>
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